Dear See’s Customers,
We are grateful for your continued support and loyalty during these challenging times. Quality Without Compromise and providing unparalleled customer service has been our North Star for the past 99 years.
We know that you expect the very best from us, and we realize how disappointing it is that we are not able to deliver some of your favorite candies during a time that we all need comfort from a familiar friend. We sincerely apologize for this inconvenience and understand that for many of you See’s is an Easter tradition that will be missed this year.
We are committed to the health and safety of our employees, and respect the direction from California authorities, where we make and ship all of our product, to focus on staying home, staying healthy and ensuring we are all taking care of one another.
We feel it is critical to honor and prioritize those values even above what we love most, delighting you with the best candy you can find anywhere. Even during Easter (a very consequential time for our business) and even though we had already made all of our holiday product, we’ve chosen the health of our employees and supporting safe communities first.
I am particularly saddened that the hard work from our talented artisans who decorate our eggs, and the many wonderful treats that our See’s team delights in providing to you, won’t make it to your tables and baskets this year. That means that we know we are letting many of you down. When we do resume operations, we will be even more committed than ever to providing you with the freshest and best candy on the planet, paired with our exceptional service.
As a part of our core values, we feel strongly that it is important to support workers on the front line and those in need. We are finding ways to give back to our communities by donating candy to local organizations like the YMCA and Meals on Wheels here at our headquarters as well as other communities with a See’s store. In addition, we continue to contribute candy to food banks, hospital staff and first responder organizations. We encourage everyone to find a way to reach out and support those in need and those who are helping all of us.
We are honored to be part of your sweet traditions, and our entire See’s family is working hard to make sure our employees are safe and focused on the best path forward. Please make no mistake—See’s isn’t going anywhere. We’ve been around for nearly a century, and we can’t wait to serve you for another 100 years. Like you, we recognize that this situation requires our serious attention, and in our case that means taking a pause to review and make changes to our daily business, and in turn depriving you of your favorite candies. We truly appreciate your continued patience and understanding throughout this time.
Wishing you a Sweet and Happy Easter,