Sweet Lessons from 105 Years of Deliciousness
Spoiler alert: Itās all about quality.For 105 incredible years, our motto has always stayed the same: Quality Without Compromise. Premium ingredients, true craftsmanship and a whole lot of taste-testing. And over the past century, weāve certainly learned a thing or two about what it takes to make the very best candy in the world. (Yup, we said it.)
So, in celebration of the big 1-0-5, weāre revisiting the historical moments and sweet lessons that have made Seeās Candies so consistent, authentic and simply irresistible.
It All Starts with Mary See (and the Best Ingredients)
Our sweet story begins with Mary See, a talented candy maker with original recipes no one could get enough of. As luck would have it, her son Charles also had the dream of starting his own confectionary company. Together, they opened up the first Seeās Candies shop in sunny Los Angeles.
From the outset, Mary and Charles See insisted on using only the finest butter, cream, chocolate, fruits and nuts that money could buy. In fact, they were so devoted to quality that Seeās suppliers added a new phrase to their sales jargon: āSeeās Quality,ā which was above āTop Quality.ā
The deliciousness spoke for itself. Mary Seeās creations, like Peanut Brittle, Chocolate Walnut Fudge and Victoria Toffee, were hits. In fact, theyāre so good, we still sell them to this day!
Even now, Seeās stays true to Mary and Charlesā commitment to quality. Unlike many other companies, we age our chocolate for a smoother, more mellow flavor, which typically takes eight to 17 weeks. After all, great things take time.
From hand-sorted nuts to hand-packed chocolate boxes, we put care and craftsmanship into every bite. Plus, did we mention Seeās never uses preservatives? Over 100 years later, and we like to think Mary and Charles would be proud.
Upholding High Standards, Even During WWII
Even in the toughest of times, weāve never strayed away from Quality Without Compromise. During World War II, Seeās faced an unprecedented challenge: making quality candy while butter, sugar and cream were severely rationed. In fact, butter was in such short supply that the amount Seeās received for an entire week would have normally been used in just one day before the war.
But rather than reducing the amount of butter, sugar and cream that were used in recipes, Seeās simply made less of the same top-quality candy, rationing it across shops. Customers eagerly waited in lines that circled the block, and shops ran out after just a few hours! The lesson? People value quality over quantity, and doing things the right way will always Bring Joy, especially when itās needed most.
Taking Ten Years to Perfect Truffles
In 1977, Seeās CEO Chuck Huggins received a phone call from Charlie Lubin, retired CEO of Sara Lee Bakeries. Lubin recommended that Huggins hire Hans Van Eikeren, a Dutch engineer who could help Seeās develop its first truffles āĀ a market that other chocolate brands had already cornered.
Van Eikeren was brought onto the team, and he worked with his peers in Holland, France and Belgium to create over 250(!) recipes. The obvious next step? Taste-testingā¦ and a lot of it.
At last, just in time for Christmas of 1985, Seeās truffles āĀ made with only the highest quality ingredients possible āĀ were unveiled to the world. From fruity flavors like Key Lime to rich classics like Dark Chocolate to our buzz-worthy CafĆ© au Lait, Seeās truffles are as unique as they are mouthwateringly delicious. Take a bite and see for yourself.
Quality Without Compromise Since 1921
The recipe to success? Care, craftsmanship and quality. Always. Over the past 105 years, Seeās Candies has consistently thrived, not by following trends or skimping on ingredients, but by living up to sky-high standards every day.
So, whether youāre giving gifts to loved ones or treating yourself to something special, you can always count on Seeās to deliver Quality Without Compromise.
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