Dear See’s Customers,
I hope your holiday season is off to a bright start! This month, amidst the festivities, we will be wrapping up our Centennial—and as I reflect on this year, we want to say thank you for making the past twelve months so memorable.
Since 1921, See’s has proudly put you, our customers, first, and in turn, you have helped us grow, innovate and succeed. Without you, and your loyalty to the brand, this year could have turned out very differently. So, as we finish the year strong, still making the best candy on the planet—I speak for all of Team See’s when I say we couldn’t be more appreciative.
In particular, I’d like to thank you for making this year, our 100th anniversary, so special. From the thousands of creative recommendations you submitted for “What’s Your Sweet Idea?,” to sharing your sweet See’s moments on social media, to your enthusiasm for our new Limited-Time Sweets each month—this momentous milestone for See’s wouldn’t have been the same without you.
Launching a new Limited-Time Sweet each month was a first for See’s and the results were fantastic. It was so much fun to watch customers, longtime and new, excited to get a taste of each new delight. Speaking of which, our new Holiday Bordeaux™ was so popular that we are unfortunately sold out. That is a good sign that we will be bringing it back next year, as we will with many of the pieces we’ve introduced in 2021.
In November, we also released our Centennial Sweets Collection, which offers a sampling of the new chocolate pieces introduced over the past year. For those of you who have been following along our Limited-Time Sweet journey, you’ll certainly want to snag one of these assortments.
Lastly, I hope you’ve had the chance to visit us in one of our 250+ shops this season, or stop by one of our many pop-ups. Our stores are dressed to impress with seasonal décor and we have a delicious selection of festive sweets that you won’t want to miss. There is truly something for everyone—and there is nothing quite like watching a loved one unwrap a gift they love—especially when the See’s is seen!
If you are not able to visit a shop, we have great options with Doordash, UberEats and Postmates with a curated assortment or you can shop our website for delivery right to your door. With new and easy ways to pay including Klarna, Apple Pay, Venmo and PayPal, we want to make it a stress-free holiday from start to finish. While we always welcome online orders as well, and we would do our best to get your order to you or to gift recipients, please check shipping times closely, as we are quickly approaching the delivery shutoff, and have already passed it in many parts of the country.
Thank you for allowing See’s to be a part of your holiday traditions year after year—we couldn’t be more honored to be a part of all of your big, little, and “just because” moments. Happy Holidays—and cheers to 100 sweet years!